Case Studies
Below are just a few examples of how we have helped companies achieve significant performance benefits quickly and without significant financial investment. We work quickly with the average time being six weeks from briefing to delivery. Leveraging our proprietary technology, our fees and charges are only a fraction of the big consulting firms.
Competitive Positioning and Pricing Optimisation
Media Subscription Service
A large media publisher who had moved to online several years before was concerned that their online revenues were never going to achieve the success of the ‘old world’ revenue levels. Through our research, real-time experiments, and analysis, we were able to recommend a series of product bundling and pricing changes coupled with sharper audience segmentation, that indicated a strong increase in both subscription revenue and overall volume was available. In a large state test market these changes resulted in a 32% revenue increase without the loss of subscription volume. It was rolled out very quickly across the whole country.
Competitive Positioning and Customer Retention
Large FMCG
We continue to assist a large FMCG retailer to conduct enduring enterprise-wide monitoring of wholesaler/franchisee satisfaction. The ongoing performance tracker includes 1500+ supermarket retail outlets, 3000+ liquor retail outlets and 700+ hardware retail stores. This work enables Management and the Board to compare performance regularly and easily across the organisation, track trends over time and maintain a strong and enduring relationship with clients. This program has considerably helped drastically increase client satisfaction across the organisation.
Pricing Optimisation
Fast Food Chain
A very large and popular quick service restaurant chain was looking for ways to improve their profitability without having to make major operational changes or financial investment. After conducting customer and target market research, we were able to better identify what customers really loved about various menu items and the type of craving they satisfied. As a result, we were able to implement a revised menu and pricing schedule that more fully catered to a broad range of tastes, eating occasions and pricing preferences. The CEO even went as far as saying that the project “paid for itself by lunchtime”.
Pricing Optimisation
Private Equity
During the pre-acquisition and 'first 100 days' planning stages, we collaborate with various Private Equity firms. As a result, we have identified substantial potential for an immediate revenue increase of over 20% through pricing and bundling adjustments in several instances. These measures usually do not require any additional financial investment and enable the firms to reinvest in their businesses, creating even greater long-term value for their satisfied investors.
Competitive Positioning and Customer Retention
Education Provider
A leading provider of online education wanted to substantially grow student acquisition and retention in one of their core programmes. After conducting research with current and potential students we were able to help our client better position their offer to align with the needs of the target market and differentiate it from the competition. In addition, we were also able to help identify the key moments that led to student loss along the education journey. As a result, the programme has grown at more than double the market rate.
Customer Rentention
Online Real-estate Services
A leading provider of services to the mining industry wanted to understand current levels of customer satisfaction and identify key areas of improvement. As a result of structured customer feedback and focussed interviews, we were able to quickly identify the core accounts at risk, key areas of dissatisfaction and identify a clear programme for improvement that has delivered substantial growth.
Customer Rentention
Mining Services Provider
A leading provider of online real estate services wanted to ensure it was providing the industries best customer experience. As a result of reviewing their existing capabilities and working closely with the leadership team, we were able to identify key gaps in their current voice-of-customer programme and identify a series of initiatives to close the gaps and substantially lift customer experience.
A leading provider of hardware to the construction industry wanted to improve customer retention. As a result of reviewing their existing customer feedback and conducting focussed market research, we were able to quickly identify the core customer needs and map their performance relative to the competition. As a result, we were able to identify a positioning that would clearly differentiate them from the competition and ensure continued customer growth,
Customer Rentention
Building Products Supplier
Meet the Team
